1. Introduction
Artisan Furniture is a British brand headquartered in Westminster, London, with a flagship fulfilment centre in Ipswich, UK. For the European Union, our operations are supported through our Magdeburg and Madrid fulfilment hub in Germany and Spain respectively. All centres are supplied directly from our community‑driven, SMETA‑audited factory in Jaipur, India. We are Forbes‑featured, Goldman Sachs‑mentored, GMP‑certified, and B Corp compliant. We trade exclusively on a business‑to‑business (B2B) basis with resellers, retailers, and trade partners — never directly with the general public.
This EU‑specific guidance explains how EU sale‑of‑goods rules interact with B2B contracts, clarifies which consumer laws do not apply, and sets out what resellers can expect from Artisan Furniture. It is explanatory, not contractual; our formal terms of trade are issued separately.
1.1 About EU/DE Establishment
Global Vision Direct Ltd, trading as Artisan Furniture, is incorporated in the United Kingdom and operates within the European Union through an unselbständige Zweigniederlassung in Deutschland (dependent branch of a foreign entity), registered in Düsseldorf.
For corporation tax and regulatory compliance purposes, the German branch constitutes a permanent establishment in Germany and is responsible for EU-level administration and statutory compliance. The German tax identification number (Steuernummer) is issued by the competent Finanzamt within the Hannover tax jurisdiction, which administers the branch for federal tax purposes.
The business operates fulfilment centres in Magdeburg and Madrid. The company holds a German VAT number and a Spanish VAT number. The Spanish VAT registration is maintained solely due to inventory being physically held in Spain and does not constitute a permanent establishment.
From a tax and administrative standpoint, corporation tax and statutory compliance are managed by the German permanent establishment, while VAT obligations are discharged locally in Germany and Spain in accordance with EU VAT rules.
The business also holds an EU EORI number issued in Ireland, valid across the European Union.
In addition, the company is registered with the German Packaging Register (ZSVR – LUCID) and complies with Extended Producer Responsibility (EPR) obligations for packaging in Germany and France, with plans to extend EPR registrations across further EU jurisdictions in line with local regulatory requirements.
2. Why This Guidance Matters
The European Union has strong consumer protection rules, including the right of withdrawal and mandatory conformity guarantees. However, because Artisan Furniture operates only B2B, those consumer‑only rights do not apply to our trade with resellers. Instead, our business relationship is based on contract, general commercial law, and mutual expectations of good faith. This guidance ensures resellers understand which protections are inapplicable, and where their own responsibilities towards end‑consumers begin.
3. Consumer Laws That Do Not Apply
The following EU consumer laws do not apply to Artisan Furniture’s B2B sales:
- Consumer Rights Directive 2011/83/EU: 14‑day right of withdrawal for distance and off‑premises consumer contracts. Not applicable to B2B.
- Sale of Goods Directive 2019/771/EU: mandatory remedies (repair, replacement, price reduction, termination) apply only to consumer contracts.
- Digital Content Directive 2019/770/EU: applies only to consumers of digital goods and services.
Resellers may need to offer these rights to their own customers, but they do not flow back to Artisan Furniture.
4. EU Legal Framework in a B2B Context
In the EU, B2B contracts are governed by national commercial and civil codes, subject to EU regulations on trade and conformity. Key features for B2B sales include:
- Freedom of contract: parties may agree exclusions or limitations on liability, subject to national laws on fairness and good faith.
- Conformity with contract: goods must match agreed specifications, description, or sample.
- Remedies: in B2B, remedies for defects or non‑conformity are defined by the contract, not by mandatory consumer law.
In practice, this means resellers benefit from contractual protections and SOGA‑style implied terms implemented in national laws, but they cannot rely on consumer‑exclusive EU rights such as the 14‑day withdrawal period.
5. What You Can Expect from Artisan Furniture
As an EU reseller, you can expect that:
- Goods will conform to their description, agreed specifications, and any sample provided.
- Goods will be of satisfactory quality for commercial resale.
- Title will be transferred properly, with goods free of undisclosed encumbrances.
- Deliveries will be fulfilled from our Magdeburg and Madrid hub efficiently and securely.
- Proven defects or non‑conformities, when notified promptly with evidence, will be addressed fairly (through repair, replacement, or credit).
6. What We Expect from EU Resellers
As our trade partner in the EU, you are expected to:
- Manage your own obligations under national consumer laws when selling to end‑consumers.
- Handle 14‑day withdrawal rights and other consumer remedies directly at your end; these do not apply between you and Artisan Furniture.
- Present our products accurately and consistently in your channels, using the information provided.
- Raise product issues promptly, with evidence, to enable quick resolution.
- Respect agreed commercial terms, including delivery schedules and payment timelines.
7. Conclusion
This EU‑specific reseller guidance clarifies which rights apply in a B2B relationship with Artisan Furniture, and which do not. It highlights mutual expectations to ensure clarity, transparency, and smooth collaboration. It is not a terms of trade document; our binding contractual terms are provided separately. By understanding this framework, EU resellers can confidently meet their obligations to consumers while partnering effectively with Artisan Furniture.
Published January 2025 | Effective from January 2025 until Superseded or Amended
